The implementation of Ben Stein in Clear Eyes commercials creates an effective advertisement campaign although his relation to clear eyes is unconceivable. Stein is an American actor, writer, lawyer, and commentator on political and economic issues. He attained early success as a speechwriter for American presidents Richard Nixon and Gerald Ford. Later he entered the entertainment field and became an actor, comedian, and Emmy Award-winning game show host. I assume that it was his short debut in Ferris Bueller’s Day off that made him the perfect candidate for Clear Eyes eye drops. Who could forget the unmistakable monotone voice, “Bueller, Bueller.” And I feel that clear eyes couldn’t ask for more in advertisement. Their ads became unforgettable. They were simple displays of Stein presenting a ridiculously large beachball-sized eye. I applaud both Clear Eyes and Ben Stein for creating such a memorable commercial.
Stein has frequently written commentaries on economic, political, and social issues, along with financial advice to individual investors. However, I doubt that Clear Eyes was happy with Stein’s outright ideology of intelligent design and his belief of scientific virtues. Here is a quote from Stein, which relates to a film he wrote and starred in called, Expelled: No Intelligence Allowed; “Love of God and compassion and empathy leads you to a very glorious place, and science leads you to killing people.” I have not seen a Clear Eyes commercial in quite a while, but I am curious about how they plan to advertise in the future considering the stance Ben Stein holds. However, his public image may still be somewhat intact and the ad campaign may still prove to be productive. After all, they are only selling eye drops, not running for office. I personally have never bought Clear Eyes; eye drops are expensive!
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