Monday, April 19, 2010
response to J.R. Holle's blog
In J.R Holle’s blog, she discusses the health of Americans today and their food choices. She uses Michael Pollan quotes to further back up her ideas. Here is a quote I liked that she included. “In his book, Pollan suggests that an overabundance of food in America has made us indifferent towards food, causing us to eat more and enjoy less”. I agree with this idea but also feel that it is not the only reason our eating habits have changed and we have become an unhealthier nation. We are eating foods that are un-natural and lack the healthy nutrients that our species has been eating for the past 10,000 years. Food intake has turned into almost a pastime instead of a necessity and when this happens, we do not cherish the food we have. Along with this change, our perception of healthy has been shaped and altered by the government, and food and health administrations. Within the poor regulations of these administrations, food producers are able to make food as quickly and inexpensively as possible with the only thought of the consumer in mind being how can we get them to buy more. The food industry has become more of an advertisement industry. People have come to base their decisions off of what lies they see on packaging, and basing their concerns of health off what popular ideas our culture has today. Along with this, her part in the blog about low-fat processed foods makes for a dead on depiction of our food industry today.
Ben Stein Clear Eyes
The implementation of Ben Stein in Clear Eyes commercials creates an effective advertisement campaign although his relation to clear eyes is unconceivable. Stein is an American actor, writer, lawyer, and commentator on political and economic issues. He attained early success as a speechwriter for American presidents Richard Nixon and Gerald Ford. Later he entered the entertainment field and became an actor, comedian, and Emmy Award-winning game show host. I assume that it was his short debut in Ferris Bueller’s Day off that made him the perfect candidate for Clear Eyes eye drops. Who could forget the unmistakable monotone voice, “Bueller, Bueller.” And I feel that clear eyes couldn’t ask for more in advertisement. Their ads became unforgettable. They were simple displays of Stein presenting a ridiculously large beachball-sized eye. I applaud both Clear Eyes and Ben Stein for creating such a memorable commercial.
Stein has frequently written commentaries on economic, political, and social issues, along with financial advice to individual investors. However, I doubt that Clear Eyes was happy with Stein’s outright ideology of intelligent design and his belief of scientific virtues. Here is a quote from Stein, which relates to a film he wrote and starred in called, Expelled: No Intelligence Allowed; “Love of God and compassion and empathy leads you to a very glorious place, and science leads you to killing people.” I have not seen a Clear Eyes commercial in quite a while, but I am curious about how they plan to advertise in the future considering the stance Ben Stein holds. However, his public image may still be somewhat intact and the ad campaign may still prove to be productive. After all, they are only selling eye drops, not running for office. I personally have never bought Clear Eyes; eye drops are expensive!
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