Respnse to Jake's Tiger Post

I read Jake’s blog post about Tiger Wood’s endorsement and sponsorship with Gatorade. Jake discusses the relationship between Tiger and Gatorade in the past and the legitimacy of the relationship. I agree that a golfer endorsing an energy or electrolyte replacement drink is slightly ludicrous, but I think that Gatorade simply picked the most popular athlete they could. And it could be argued that their slogan, “is it in you?” is actually very fitting to the situation. For although tiger does not physically exert himself in golf the way other professional athletes do, he must be mentally sound. I think that Gatorade is simply hoping that people will associate the qualities they saw in Tiger with Gatorade and indirectly have a very positive connotation about Gatorade. I think that Tiger shows an apt demonstration of mental athleticism, a form that may very well be the most important aspect of athletics. For without being mentally focused, the most athletic person in a sport will not be the most influential. So I can understand why Gatorade chose Tiger besides his immense popularity. This does not negate the fact that golf is not the most physically taxing sport in which an electrolyte replacement drink would be most prominent in, and I hope that the general public realizes this slight fallacy. However, the recent actions Tiger has taken take a toll on Gatorade’s tone. I imaging that Gatorade is only hoping that the public chooses not to associate such actions with its company. Overall I agree with the points that Jake made.